Book DescriptionCritical Corporate Communications :A Best Practice Blueprint Naomi Langford-Wood and Brian Salter A good flow of information is essential to all businesses that succeed The latest Fast Track title is a practical and comprehensive guide to getting the very best out of your corporate communications It deals with all the different ознды methods of internal and external corporate communication available - letters, fax, email, text, WAP, internet, telephone, face-to-face, and even body language and other non-verbal signals - and shows how best to utilise them within your organisation Best practice examples are given as well as advice for implementation via a communications audit Author: Naomi is an entrepreneur and professional business writer; Brian Salter spent many years as a professional broadcaster and presenter with the BBC, and was formerly head of communications at the Institute of Directors They are co-founders of the Topspin Group and have co-written over 15 books Readership: Mid to senior level executives in strategic, corporate communications, PR, and marketing roles; consultants, trainers, business advisers, and owner-managers of SMEs ISBN:0470 84763 8 208pp (pr) GBP 14 99 US 24 95EUR 24 80 Sep 2002Download Description"Effective communication lies at the heart of every successful business All good communication involves an efficient exchange of information, both internally and externally In addition, knowing what and how to convey a message is equally important Proliferating methods of communication, e g email, fax, mobile, Internet, telephone, verbal and non-verbal exchanges, widen the range of choices, and also increase the chances of choosing an inappropriate channel for getting your message across Real-life examples illustrate best and worst practice in communication A communications audit is also provided, looking in detail at which forms of communication currently work, where information is drawn from and its credibility and the use of different channels The audit will most importantly provide a benchmark for companies to calibrate their present and future success A sample audit response is also included Mid- to senior level executives, owner-managers, consultants, trainers and advisers will find this an indispensable guide ".  Дерево –2003 г ISBN 0470847638.